The Leasing Life Conference 2025, held on November 20 at Hotel Adlon Kempinski in Berlin, brought together some of the most influential voices in leasing and asset finance to explore how AI, digital transformation, sustainability, and regulation are reshaping the industry.
For TotalSoft, this year’s edition was particularly meaningful.
We are proud to share that TotalSoft won the Digital Innovation of the Year (Asset Finance) award, a recognition that reflects not just a product milestone, but years of consistent investment in future-ready, scalable digital solutions for the asset finance ecosystem. Innovation has always been core to how we work, across ERP platforms, automation, data-driven decisioning, and AI-enabled processes. This award recognises the impact of that work in real-world leasing operations, where complexity, compliance, and customer expectations intersect.
Above all, it is a tribute to the TotalSoft team, their expertise, discipline, and passion for building solutions that don’t just digitise processes, but genuinely transform them.
The Big Themes Shaping Asset Finance
The 22nd edition of the conference underscored how profoundly the sector is evolving:
AI & Intelligent Assets
From AI-driven risk models to IoT-enabled, connected assets, speakers highlighted how data is redefining pricing, compliance, and lifecycle management and why intelligence must now be embedded by design.
Lifecycle Leasing & ESG
Industry leaders articulated a clear shift: lessors are becoming full lifecycle and sustainability partners, not just financiers. ESG is moving from reporting to operational reality, influencing asset strategy and value creation.
ERP Innovation
Modern leasing demands structured, flexible platforms capable of supporting new business models from usage-based contracts to subscription and pay-per-use schemes.
AI Governance & Cross-Border Risk
As automation accelerates, so do questions around ethics, regulation, and localisation. Governance frameworks and explainable AI are no longer optional, they are strategic enablers.
Regulation & Basel IV
With Basel IV on the horizon, the industry is preparing for potential recalibration in capital allocation, pricing, and risk assessment, making technology and analytics critical differentiators.
Transformation Is More Than Technology
During the conference, Steliana Moraru (TotalSoft) addressed one of the most important realities behind digital change and what a modern asset finance company is investing in from a technology point of view.
True transformation requires more than new tools, it demands new ways of working, decision-making, and collaborating across organisations. This cultural dimension was a recurring undercurrent throughout the event and a theme strongly aligned with TotalSoft’s approach to digital programmes.
Why This Moment Matters
Leasing Life Conference 2025 made one thing clear:
the future of asset finance belongs to organisations that can integrate digital, ESG, and regulatory strategy into a single operating model.
Leasing is evolving from financing to end-to-end asset orchestration
Sustainability is becoming a core economic lever
AI is advancing quickly, but trust, governance, and compliance will define winners
Regulatory shifts will reward those who anticipate, not just react
Looking Ahead
Being recognised with the Digital Innovation of the Year (Asset Finance) award at such a pivotal moment for the industry reinforces our commitment to continuous evolution, for our clients, our partners, and the wider leasing ecosystem.
We are grateful to Leasing Life and the broader industry for this acknowledgement—and excited to keep building what comes next.
Berlin 2025 was not just a celebration. It was a clear signal of where asset finance is headed and why innovation, done right, truly matters.




