Over the next decade, the asset finance market (medium and long-term financing for the acquisition of goods or property) is expected to grow from USD 3.8 billion in 2025 to USD 8.7 billion in 2035, recording a compound annual growth rate (CAGR) of 8.6%. Key drivers of this growth include the increasing adoption of fintech solutions and government support for digital financing programs, according to FutureMarketInsights.
In this context, TotalSoft, one of the leading providers of digital solutions with a global presence in over 40 countries, believes that in the financial services industry, including asset finance, the coming years will be shaped by:
Operational Artificial Intelligence – AI will be increasingly integrated into decision-making, scoring processes, and fraud prevention operations.
Embedded finance – the integration of financial services into clients’ digital ecosystems, which is essential for sector-wide digitalization.
Security by design – in response to current NIS2 and DORA regulations.
AI-powered predictive experiences – anticipating customer needs based on deep analysis of historical data.
Sustainability and ESG – embedded into financial platforms.
The globalization of digital solutions brings a complex set of challenges. Beyond cultural and language differences, companies must consider the legislative and operational specificities of each market. For providers of complete digital ecosystems such as TotalSoft, this means adapting products to local requirements – from tax reporting formats to the specifics of credit, leasing, or insurance cycles. Moreover, expectations for digital experiences vary significantly between mature and emerging markets.
Regulations such as NIS2 and DORA, recently enacted, are redefining security and operational resilience standards. At the same time, local requirements, whether from tax or supervisory authorities, demand continuous adaptation. In this environment, digitalization in the financial sector is no longer optional, but an essential condition for maintaining compliance and ensuring healthy long-term growth.
“For all these reasons, we believe the most effective approach is a dual strategy: financial services companies need to develop a unified, scalable IT architecture, optimized for end-to-end financing processes, while integrating a Zero-Back Office approach into their global growth strategy to support fully automated processes,” stated Steliana Moraru, Head of Growth, Financial Services at TotalSoft, during the Growth in Asset Financing event recently held in Vienna.
Within the framework “Global Digital Transformation”, TotalSoft representatives – Steliana Moraru, Head of Growth, Financial Services; Daniel Nedelcu, Strategic Partnership Director; and Holger Messingfeld, Director – shared perspectives on global digitalization trends shaping the asset finance industry, alongside representatives from Deutsche Leasing and Raiffeisen Bank International, who contributed with practical case studies.
“AI and machine learning will become standard, not optional. From offer personalization to real-time anomaly detection, these technologies optimize not only processes but also decision-making. At TotalSoft, we are already working on integrating AI into support and financial analysis functionalities, preparing clients for an intelligently augmented future,” added Steliana Moraru.
Digitalization can significantly lower barriers to accessing financial services, such as geography, cost, and time. Through modular and scalable solutions, TotalSoft can also serve traditionally excluded segments such as farmers and small entrepreneurs.
The company already has projects demonstrating this impact, through digital onboarding, alternative scoring, and automated lending workflows. “In the long term, we believe our role is not only to provide technology, strengthening TotalSoft’s position as the preferred digital partner, but also to help create a more inclusive economy where every individual or business has the opportunity to grow,” concluded Steliana Moraru.
About TotalSoft (www.charisma.ro)
TotalSoft, a Romanian company founded in 1994, is one of the leading providers of digital transformation solutions - Enterprise Resource Planning (ERP), Human Capital Management (HCM), Healthcare, and BI, in Central Europe. The company has a team of 600 specialists and projects in over 40 countries on four continents.
TotalSoft is one of the top 10 global providers of software solutions for the leasing industry and one of the top 10 European providers of ERP and HCM solutions. TotalSoft's flagship products, Charisma ERP, Charisma HCM and Charisma Medical Software are market leaders in Romania, with applications in eight business verticals: financial, retail & distribution, manufacturing, services, construction, agriculture, energy and medical. The company also offers a unique suite of outsourcing services that includes, in addition to HR and Financial-Accounting services, the digitization part in compliance with GDPR requirements. In the fall of 2016, TotalSoft was acquired by Logo Yazilim A.S. (Logo).
